Program Learning Objective
Feel free to reach out and schedule a complimentary consultation with our counselor. Each mentorship program is tailored to match an individual’s level of expertise and research interests.
Program Outline
Week 1:
The student is introduced to key concepts such as globalization, trade policies, and market entry strategies, along with research methods used in business studies (e.g., surveys, case studies, and data analysis).
Week 2:
The student selects a research project (e.g., analyzing market entry for a product into a specific country) and begin reviewing existing literature to build context and identify gaps.
Week 3:
The student analyzes the target country’s cultural, economic, and regulatory environments using tools like Hofstede’s cultural dimensions and the PESTEL framework.
Week 4:
The student collects data on market size, consumer behavior, competition, and trade conditions. They may use secondary sources such as market reports or government trade data. The mentor will complete a mid-point evaluation to be given to the student.
Week 5:
The student applies SWOT analysis to their research, identifying strengths, weaknesses, opportunities, and threats related to the business strategy in the target market.
Week 6:
The student develops actionable recommendations, such as entry strategies, pricing models, or marketing campaigns, based on their analysis.
Week 7:
The student evaluates financial feasibility, operational challenges, and potential risks by utilizing tools such as break-even analysis and scenario planning.
Week 8:
The student presents their research findings, supported by a comprehensive report detailing their methodology, analysis, and recommendations.
International Business Mentors
Mentor from Northwestern University
Research interests include international marketing and communication, brand positioning, multicultural marketing, and more...
Mentor from Purdue University
Research interests include financial behavior, consumer behavior, financial stress, insurance planning, and more...
Mentor from The University of Texas at Austin
Research interests include consumer behavior, financial decision-making, marketing models, marketing research, and more...
Who Should Sign Up For This Program?
The International Business Research Program is perfect for high school and undergraduate students interested in careers in business, economics, or international relations. It is especially beneficial for aspiring entrepreneurs and business-minded individuals eager to deepen their understanding of international trade and market strategies.
Next Available Start Date
Please contact us through our contact form for more information!
Past Students’ Case Studies
Students’ names have been anonymized to ensure their privacy is protected.
Joseph Lau
Residence: Shanghai, China School: Shanghai American School Intended major: Business...
Get in touch with us
If you are interested in the Collegiate Mentorship Program, contact us or sign up to start your journey toward a successful future!
